General learning outcomes
- Outline principles that define the sociocultural level of analysis.
- Explain how principles that define the sociocultural level of analysis may be demonstrated in research.
- Discuss how and why particular research methods are used at the sociocultural level of analysis.
- Discuss ethical considerations related to research studies at the sociocultural level of analysis.
Sociocultural cognition
- Describe the role of situational and dispositional factors in explaining behaviour.
- Discuss two errors in attributions.
- Evaluate social identity theory, making reference to relevant studies.
- Explain the formation of stereotypes and their effect on behaviour.
Social norms
- Explain social learning theory, making reference to two relevant studies.
- Discuss the use of compliance techniques.
- Evaluate research on conformity to group norms.
- Discuss factors influencing conformity.
Cultural norms
- Define the terms “culture” and “cultural norms”.
- Examine the role of two cultural dimensions on behaviour.
- Using one or more examples, explain “emic” and “etic” concepts.